I help companies design and launch licensing ecosystems that turn their technology into worldwide recurring revenue from licensees.

Licensing ecosystem design is the practice of designing and launching, from zero, a system in which a company's technology spreads to many licensees, licensees profit as adoption grows, and the technology owner earns recurring revenue.

A licensing ecosystem designer builds this system from scratch and supports it end to end — from launch through ongoing operation.

Great technology doesn't sell itself. Many excellent technologies stay dormant, never finding licensees — not for lack of technical merit, but because they were never shaped into something others want to adopt.

Successful licensing is designed: you design your licensees' profit first, remove the barriers to adoption, and choose the right partners. This site lays out the whole path, from the fundamentals of technology licensing to launching and running it as an ecosystem.